Yes - it's that time of year. The first day of summer and for the most part, the kids are finished school. So it must be time to kick back & relax? I know it's summer time and as a solopreneur we often think that it's time to do nothing because who wants to hear from us now anyway! But, here's the thing -- summer is a great time for learning! Yup!!
Remember, the 7 Reasons Why Marketing is so Hard? Today - let's talk about reason #2. Often the reason that marketing is so difficult is because there are so many different kinds of marketing and so many new tools to use. I often hear from clients, friends & other entrepreneurs, I just don't know where to start; it's overwhelming. Well starting could begin this summer by learning about marketing!!!
Watch a webinar or two; take a workshop or perhaps buy a couple of marketing books and take them to the beach with you! If you did nothing else this summer, learning about marketing would be a GREAT addition to your skills!
Depending on where your skill level is; and where you want to focus, here's a couple of books I personally like -- any of the "Guerrilla Marketing" series; Appreciation Marketing (T. Wyatt & C. Lewsey); The Face-to-Face Book- Why Real Relationships Rule in a Digital Marketplace (Ed Keller & B. Fay); Get Clients Now! (CJ Hayden).
So by the end of this summer, you could easily eliminate Reason #2 for why marketing is so difficult (and get a tan while doing it)!